Better plans,
bigger budgets

We survey AI copies of your customers to build finance-friendly sales and marketing plans in minutes, not months.

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Evidenza works with the best brands

welcome to the research renaissance

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evidenza-based go-to-market plans

With synthetic research, even the hardest to reach customers are now available on demand. Surveying AI-generated audiences makes it 1000X easier to generate a winning go-to-market plan.

blazingly fast

Synthetic research provides results in 3-12 hours. Traditional research takes 3-12 months.

fiscally responsible

Synthetic research is high value and cost effective. Traditional research can cost hundreds of thousands of dollars.

infinitely flexible

Synthetic research lets you test and modify your samples and questions in real time. Traditional research is rigid and static.

How does Evidenza work?

CRM software buyers
Synthetic CEO
Live Chat
CRM buyer analysis


Generate hundreds of synthetic customers based on your product category, all with unique personal and professional details.


Conduct real-time interviews with your synthetic sample, or get thousands of "impersonas" to take a fully customizable survey.


Export your results as a go-to-market plan, grounded in synthetic research and designed to resonate with C-Suite executives.

evidenza for key go-to-market decisions


Generate segments, personas, or “ideal customer profiles” for any category. Determine who to target for maximum profitability.


Analyze how to position your brand relative to the competition. Learn how you can win more often in more situations.


Test your messaging with synthetic customers, get real-time feedback, and make optimizations.


Find out where to best reach customers. Generate media plans that maximize impact and minimize costs.


Discover what customers are willing to pay for new and existing products. Test out new pricing strategies.


Prove out the financial contributions of different marketing decisions.

Battle tested by B2B + B2C executives

The evidence for Evidenza


similarity score

The average similarity between synthetic and traditional research results.


validation tests

The number of head-to-head tests we have run to prove the accuracy of synthetic research.


Academic studies

Peer-reviewed papers from Harvard, Columbia, and more showing the promise of synthetic research.

advisors and partners

Meet the team

evidenza is easy to buy

Managed service

Premium, white glove consulting powered by our synthetic research platform. We run the research, and bring you the results.

Design custom research
Analyze results
Create synthetic samples
Present recommendations
Conduct qual interviews
Assist with implementation
Field quant surveys
generate marketing plan
Get a proposal
Results in 72 hours

Self service

Run your own research via access to our software platform. Results in hours.

24/7 Access
Run Quant and Qual Research
Export Results to PowerPoint
Team and Organization Access
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Go beyond Synthetic Research

contrarian perspectives

We've spent ten years partnering with leading experts to discover new and more profitable approaches to marketing and sales. You can learn what we learned by reading our various publications.

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