Peter Weinberg

I'm the co-founder of Evidenza. Our synthetic research platform generates finance-friendly marketing plans in minutes, instead of months. If you want to learn more, message me anytime!

Prior to Evidenza, I worked at LinkedIn for 10 years, where I co-founded the B2B Institute, a think tank. Our research and ideas have been referenced and adopted by thousands of B2B marketers all across the world and covered in publications like Marketing Week, WARC, and The Drum.

Les Binet has called me and my colleague Jon Lombardo “The Binet and Field of B2B.” That’s a bit of a stretch, but I’ll take it! Professor Mark Ritson, another industry luminary, says that our team is “doing the best work on B2B brand building anywhere in the world.”

Outside of work, I am a profoundly unsuccessful science fiction novelist and a devoted Nintendo player. I was born, raised, and will eventually die on the island of Manhattan.