Rapidly test any creative stimulus including finished ads, storyboards, packaging, product concepts, and value propositions, with precision AI-driven synthetic audiences and expert consulting. Instant insights, zero guesswork.
87% client-rated accuracy
3x more cost-effective than traditional testing methods
Results delivered within 5 days or less
Slow, rigid, and unclear, traditional testing leaves teams guessing. Our AI creative testing platform delivers fast, actionable insights for winning campaigns.
Evidenza’s creative testing combines powerful AI synthetic research with expert consulting to test any creative stimulus against precise synthetic panels—delivering clear, actionable insights within days.
Our consultants quickly generate a synthetic audience precisely tailored to your buyer segments, ensuring insights reflect your real-world market.
Test finished ads, early-stage storyboards, product ideas, packaging, or value propositions using our ABLE framework (Attention, Branding, Linkage, Equity), or fully customized criteria of your choice.
Our expert team presents clear, actionable insights in an easy-to-use, professionally designed report, guiding immediate decisions for optimization, refinement, or rollout.
Stop guessing and start knowing. Evidenza’s AI creative testing platform gives you fast, flexible, and highly accurate insights so you can make confident decisions, optimize your creative, and launch winning campaigns with clarity.
Fast, flexible, and precise. Evidenza’s AI creative testing platform gives you everything you need to test, compare, and optimize your creative with confidence.
Evaluate your creative using our proven ABLE framework (Attention, Branding, Linkage, Equity), or any custom criteria you prefer, ensuring insights aligned exactly to your needs.
Rapidly generated synthetic panels tailored precisely to your exact target market, saving weeks in traditional panel recruitment.
Easily test finished advertisements, storyboards, packaging ideas, product concepts, value propositions, and more.
Evidenza’s expert consultants present clear, professionally designed reports with actionable insights you can use right away.
Compare your creative’s performance against industry benchmarks, clearly highlighting opportunities for improvement.
Immediately understand if your creative captures the right audience attention, highlighting elements that resonate most strongly.
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Gain insight into how strongly your creative connects your brand with key messages and emotional cues.
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See precisely how your creative impacts brand perceptions and equity, guiding strategic decisions with confidence.
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Consultant-led insights delivered in days, not weeks or months. Accelerate your decision-making and creative cycles.
With validated accuracy rates consistently over 90%, Evidenza’s synthetic approach is as reliable as traditional methods, without the wait.
Consultant-delivered insights seamlessly flow into your existing marketing, product, and sales workflows, improving internal alignment and collaboration effortlessly.
“We used Evidenza’s research to make the case for our first big brand campaign and build an end-to-end brand plan. Their technology is mind-blowing.”
“Synthetic research quantified Category Entry Points in dollar terms, revealing the highest-value opportunities—aligning marketing with CEO priorities to drive growth and ROI.”
"Evidenza is unlocking for Mars new insights in areas of knowledge where traditional methods are difficult to implement. The ability to grasp how product recommendation works in a certain market, for a certain target audience of pet parents, within hours is groundbreaking"
“As a business serving a niche sector we are always looking to find more ways to improve customer and market intelligence in affordable ways. 'Traditional' research methods tend to be too lengthy, expensive and static. With Evidenza we were able to solve all of those issues, with the team providing comprehensive, industry-specific, and regional insights within weeks at a fraction of the cost."
“Evidenza sounded like a revolution in market research, but I needed to verify that synthetic research was accurate. So we structured a head-to-head test, comparing synthetic and human responses to our Global Brand Survey. The results were astonishing. The conclusions were 95% the same, the correlation was very strong, and in many cases the numbers were nearly identical.”
“We ran a head-to-head test comparing our traditional research surveys to Evidenza’s synthetic surveys. The correlation was very strong at 0.81, and these were complex questions about the CRM purchasing process. We’re excited to explore the potential of synthetic market research.”
“We partnered with Evidenza to simplify our segmentation across nine IT categories and refine our creative messaging. I’d recommend NOT working with the Evidenza Team. The technology just might be game-changing, and we’d like to keep the competitive advantage for ourselves"
“The old adage was “Good, Faster, and Affordable, choose two.” With Evidenza, you can get all three. We worked with Evidenza to support two product launches. When we shared the findings with key stakeholders, we asked them to find the flaws or hallucinations in the findings. We couldn’t find any. I am incredibly impressed by what Evidenza is building.”
"Evidenza brings together the latest thinking in marketing and the latest breakthroughs in AI. Evidenza helped us quantify the financial value of our key category entry points. That's a critical analysis that will help inform our go-to-market strategy"
"Evidenza has helped transform our approach to customer insights. Traditional market research has limitations - more so for those in the rare disease space where we are focused on small populations. Evidenza has solved for this with “synthetic digital twins” which have accelerated our learning and deepened our understanding, unlocking valuable insights in specialized markets and enabling smarter, more strategic conversations with key customers."
"Evidenza helped us crack the code on market expansion as the backbone to our territory strategy. Their synthetic research revealed our highest-potential cities and precise product and launch strategies, replacing months of expensive traditional studies."
“When I got called into an executive meeting on short notice, Evidenza was my first call. In 24 hours, the team generated a comprehensive brand analysis that would have taken six months with traditional methods. Evidenza helps CMOs make smart decisions, quickly.”
“Private equity companies tend to under-invest in research because it’s an expensive and slow process. Evidenza has found a way to scale market research through AI. It’s a real breakthrough that opens up a world of possibilities across our portfolio companies.”
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Company Size
Enterprise
Industry
Healthcare
A global healthcare brand needed precise insights on how doctors would respond to messaging for a new medication. Using Evidenza’s AI creative testing, the brand compared feedback from real physicians with a synthetic panel of AI-generated doctors. This approach instantly validated effectiveness, emotional resonance, and prescribing intent, allowing the team to make confident, data-driven decisions before going to market.
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Get answers to the most common questions about Evidenza’s AI creative testing platform and how it helps you make faster, smarter creative decisions.
Yes, Evidenza’s consultant-led AI platform can test any creative stimulus, from early-stage concepts and storyboards to finished ads and packaging.
Typically within 5-10 days, dramatically faster than traditional creative testing methods.
Absolutely. Evidenza allows you to test creative using either our validated ABLE framework or your own customized criteria.
Our expert consultants deliver results through clear, professional reports with actionable recommendations, directly supporting your business objectives.
Yes, validated by over 80 studies, our synthetic testing achieves accuracy rates of 90% or higher compared to traditional methods.
Discover how Evidenza’s suite of AI-powered tools helps marketers unlock deeper insights, optimize campaigns, and make smarter, faster decisions.
