Evidenza’s AI-powered brand positioning tool gives marketers instant clarity on exactly where, when, and how to position your brand, backed by customer data rather than intuition.
89% accuracy compared to traditional positioning research
10 days to insights, versus 180 days with legacy agencies
5x more cost-effective on average versus traditional methods
Traditional brand research can be slow, costly, and uncertain, leaving marketers without the clarity they need to make confident positioning decisions.
Say arrivederci to guesswork and delays. Evidenza’s brand positioning tool harnesses AI-driven synthetic research to rapidly pinpoint the best category entry points (CEPs), so your team can confidently position, message, and win.
Evidenza creates an AI-powered synthetic sample, trained on real buyer behaviors and preferences, ensuring accurate, unbiased, and scalable market insights in record time.
Our AI-driven Category Entry Point (CEP) survey uncovers exactly when, where, and why buyers enter your category, ranks each CEP by financial opportunity, and identifies your highest-value positioning targets, empowering your strategy with unmatched precision.
Your positioning strategy arrives in an easy-to-share, beautifully-designed deck packed with prioritized CEPs, buyer journeys, buyer committee dynamics, and clear financial recommendations. Instantly actionable for marketing, sales, product teams, and everyone in between.
Evidenza’s AI-powered approach turns complex brand positioning into clear, actionable insights—faster, more accurately, and at a fraction of the cost of traditional research.
Evidenza combines AI, data, and actionable insights to give your brand a precise, repeatable, and high-impact positioning strategy, without the delays and guesswork of traditional research.
Evidenza uses cutting-edge AI to uncover and prioritize category entry points (CEPs)—the precise situations that trigger buyers to think of your brand, ensuring your positioning strategy targets the highest-value moments.
Generate a synthetic sample that mirrors real buyer behaviors and motivations with uncanny accuracy. No more surveys that struggle for responses. Just instant, reliable insights at your fingertips.
Evidenza delivers your brand positioning strategy in a beautifully crafted CEP deck that's presentation-ready. Share insights effortlessly with marketing, sales, and product teams to ensure seamless alignment.
Gain clarity on the full path buyers take from initial awareness through final purchase decision, allowing your team to align messaging and tactics to real buyer behavior at each stage.
Every Evidenza report comes with clear, actionable financial recommendations, highlighting exactly which positioning strategies will deliver the strongest commercial returns, helping you maximize marketing effectiveness.
Instantly identify every relevant buying situation for your category, prioritized by financial value. It’s your definitive map to winning positioning—precision senza compromessi.
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Clearly visualize the complete path your buyers take, from awareness to final decision. Know precisely where to position your message, to ensure your brand is their first choice every time.Clearly visualize the complete path your buyers take, from awareness to final decision. Know precisely where to position your message, to ensure your brand is their first choice every time.
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Understand the broader forces shaping your market like competitor moves, regulatory shifts, or emerging trends. Position proactively, not reactively, to stay always ahead.
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Receive clear, data-backed financial guidance on where to focus your marketing investment. Ensure your brand positioning doesn't just look good but delivers measurable results.
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Traditional positioning research takes months; Evidenza’s synthetic research delivers crystal-clear insights in just days. Move swiftly, act decisively, and seize opportunities before your competitors even realize they're there.
With match rates as high as 97% against traditional research methods, Evidenza’s AI-powered insights reliably reflect real-world buyer behavior. No more guesswork, just precision positioning backed by rigorous validation.
Evidenza reduces your positioning research costs by up to 4x compared to traditional methods, freeing up your budget to amplify execution and drive measurable marketing results—qualità superiore, senza the premium price.
“We ran a head-to-head test comparing our traditional research surveys to Evidenza’s synthetic surveys. The correlation was very strong at 0.81, and these were complex questions about the CRM purchasing process. We’re excited to explore the potential of synthetic market research.”
“As a business serving a niche sector we are always looking to find more ways to improve customer and market intelligence in affordable ways. 'Traditional' research methods tend to be too lengthy, expensive and static. With Evidenza we were able to solve all of those issues, with the team providing comprehensive, industry-specific, and regional insights within weeks at a fraction of the cost."
“The old adage was “Good, Faster, and Affordable, choose two.” With Evidenza, you can get all three. We worked with Evidenza to support two product launches. When we shared the findings with key stakeholders, we asked them to find the flaws or hallucinations in the findings. We couldn’t find any. I am incredibly impressed by what Evidenza is building.”
“Evidenza sounded like a revolution in market research, but I needed to verify that synthetic research was accurate. So we structured a head-to-head test, comparing synthetic and human responses to our Global Brand Survey. The results were astonishing. The conclusions were 95% the same, the correlation was very strong, and in many cases the numbers were nearly identical.”
“We used Evidenza’s research to make the case for our first big brand campaign and build an end-to-end brand plan. Their technology is mind-blowing.”
"Evidenza brings together the latest thinking in marketing and the latest breakthroughs in AI. Evidenza helped us quantify the financial value of our key category entry points. That's a critical analysis that will help inform our go-to-market strategy"
“Synthetic research quantified Category Entry Points in dollar terms, revealing the highest-value opportunities—aligning marketing with CEO priorities to drive growth and ROI.”
"Evidenza has helped transform our approach to customer insights. Traditional market research has limitations - more so for those in the rare disease space where we are focused on small populations. Evidenza has solved for this with “synthetic digital twins” which have accelerated our learning and deepened our understanding, unlocking valuable insights in specialized markets and enabling smarter, more strategic conversations with key customers."
"Evidenza helped us crack the code on market expansion as the backbone to our territory strategy. Their synthetic research revealed our highest-potential cities and precise product and launch strategies, replacing months of expensive traditional studies."
"Evidenza is unlocking for Mars new insights in areas of knowledge where traditional methods are difficult to implement. The ability to grasp how product recommendation works in a certain market, for a certain target audience of pet parents, within hours is groundbreaking"
“When I got called into an executive meeting on short notice, Evidenza was my first call. In 24 hours, the team generated a comprehensive brand analysis that would have taken six months with traditional methods. Evidenza helps CMOs make smart decisions, quickly.”
“We partnered with Evidenza to simplify our segmentation across nine IT categories and refine our creative messaging. I’d recommend NOT working with the Evidenza Team. The technology just might be game-changing, and we’d like to keep the competitive advantage for ourselves"
“Private equity companies tend to under-invest in research because it’s an expensive and slow process. Evidenza has found a way to scale market research through AI. It’s a real breakthrough that opens up a world of possibilities across our portfolio companies.”
Company Size
Enterprise
Industry
Technology
An enterprise technology brand faced intense competition and unclear differentiation, resulting in stagnant marketing-driven revenue. Using Evidenza’s AI-powered brand positioning tool, the company quickly identified its most valuable category entry points (CEPs), aligning messaging, sales conversations, and product development with key buyer moments. Within six months, internal alignment across sales, marketing, and product teams improved significantly.
revenue growth
sales-qualified leadss
Get quick answers to common questions about Evidenza’s AI brand positioning tool, how it works, and the value it delivers.
AI brand positioning leverages artificial intelligence and synthetic research to quickly identify the most valuable situations in which buyers choose your brand, ensuring your marketing is highly targeted and effective.
Evidenza’s synthetic research achieves up to 97% accuracy compared to traditional research methods, providing precise and reliable positioning insights without long waits or high costs.
Evidenza delivers your complete, ready-to-use brand positioning report in approximately 10 days. That’s up to 9x faster than traditional brand positioning agencies.
Category Entry Points (CEPs) are specific situations or triggers when buyers naturally consider purchasing in your category. Evidenza identifies and prioritizes these CEPs, guiding your brand messaging and marketing strategy for maximum effectiveness.
Absolutely! Evidenza provides an interactive, presentation-ready CEP deck designed specifically for easy sharing and seamless collaboration across your marketing, sales, and product teams.
Each Evidenza report includes actionable, data-backed financial recommendations, helping you clearly understand where to allocate your marketing budget for maximum ROI.
Discover how Evidenza’s suite of AI-powered tools helps marketers unlock deeper insights, optimize campaigns, and make smarter, faster decisions.
