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Discover Custom Insights for Your Brand

Tell us your needs and we'll craft the perfect AI-powered study.

Used by 50+ global brands

Accuracy rated 4.9/5 by top B2B enterprises

80% faster than traditional market research

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When Custom Research Makes All the Difference

Get the insights you need, tailored precisely to your business goals, faster than traditional research methods.

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Pricing Research

Discover exactly how much your customers are willing to pay to optimize pricing strategies.

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Brand Health Studies

Uncover real customer perceptions of your brand to strategically improve positioning and loyalty.

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Attitude & Usage (A&U) Research

Gain deep understanding of consumer behaviors, attitudes, and product usage to inform your strategy.

Custom Research Examples

Evidenza’s custom studies give you the insights to make smarter, data-driven decisions at every stage of your business.

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Pricing Sensitivity Studies

AI-powered studies to pinpoint optimal pricing, ensuring maximum profitability and competitiveness.

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Competitive Benchmarking

See exactly how your brand stacks up against competitors to identify strategic opportunities.

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Concept & Product Testing

Validate new ideas before launch to reduce risk and boost confidence in your go-to-market strategy.

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Buyer Committee Dynamics

Uncover decision-making processes and identify key influencers within complex purchasing groups.

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Customer Journey Analysis

Map and optimize customer experiences to drive satisfaction and long-term loyalty.

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Market Landscape Analysis

Explore trends, opportunities, and threats within your market to guide strategic planning.

How it Works

Evidenza’s Custom Research empowers you to conduct precisely tailored studies using advanced AI methodologies. Our approach is fast, accurate, and entirely customized to your specific needs.

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STEP 1

Design Your Custom Survey

We partner with you to create a tailored questionnaire exactly how you like it, no compromises.

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STEP 2

AI-Powered Data Collection

Leverage our synthetic AI-powered respondents to quickly gather highly accurate insights.

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STEP 3

Segmented Analysis & Reporting

We analyze and deliver detailed results, segmented precisely by audience, with clear and actionable insights.

Backend UI of the survey builder showing various options available to customize and tailor the survey.Customer segments clustered by behaviour and needs: Enterprise IT Directors, Colocation Facility Managers, and Hyperscale Infrastructure Planners. Each segment includes an illustrative image and a dollar value representing segment value.Close-up of product UI showing the 'Re-Run Segmentation' button for iterating segmentation results.

Benefits You Can Count On

Turn complex data into clear, actionable insights that drive better decisions and measurable business impact.

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Unmatched Flexibility

Your survey, your way. Any question, any format, precisely to your specifications.

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Lightning-Fast Speed

Get actionable insights in days, not months, with our rapid AI-powered research.

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Deep Audience

Understand nuances by different audience segments to fine-tune your strategies.

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Crystal-Clear Transparency

Say arrivederci to hidden costs. Transparent pricing and processes are our promise.

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Cost Efficiency

High-value insights without high costs—save significantly compared to traditional research methods.

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Scalability

Easily scale your research efforts across multiple segments or markets without losing quality.

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Actionable Results

Data designed to inform strategic decisions with clarity and confidence.

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Superior Accuracy

AI-driven methodologies deliver precision and accuracy, validated by extensive testing.

Powerful Features, Real Solutions

Harness cutting-edge tools and expert guidance to turn your research into actionable strategies that deliver real business impact.

AI-Powered Audiences & Segmentation

Instant access to synthetic audiences tailored to your ideal customer profiles, with results broken down by key demographic, firmographic, or psychographic attributes.

AI-Powered Audiences & Segmentation
Customizable Surveys

Unlimited flexibility to test and validate your questions exactly as you want.

Customizable Surveys
Real-Time Analytics & Interactive Reporting

Track data live and generate dynamic, easy-to-understand reports with actionable insights.

Real-Time Analytics & Interactive Reporting
Expert Consultation

Leverage guidance from market research experts to ensure robust, relevant results.

Expert Consultation
AI-Powered Audiences & Segmentation
Customizable Surveys
Real-Time Analytics & Interactive Reporting
Expert Consultation

Why Evidenza?

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Speed Without Compromise

Evidenza is designed to deliver insights at unmatched speeds. We execute research projects in days, not months, helping you make quicker decisions without sacrificing accuracy or depth.

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Accuracy You Can Trust

Our AI methodologies have been rigorously tested against traditional market research, consistently achieving correlations of up to 97%. You can trust the accuracy of our insights to guide critical business decisions.

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Exactly How You Need It

From custom survey questions to audience segmentation, we offer unparalleled flexibility. You dream it, we deliver it precisely to your specifications.

Recommendations

“When I got called into an executive meeting on short notice, Evidenza was my first call. In 24 hours, the team generated a comprehensive brand analysis that would have taken six months with traditional methods. Evidenza helps CMOs make smart decisions, quickly.”

Bryan Law
Bryan Law
Chief Marketing Officer

“We used Evidenza’s research to make the case for our first big brand campaign and build an end-to-end brand plan. Their technology is mind-blowing.”

Margot Koehler
Margot Koehler
Senior Director, Demand Marketing

“Synthetic research quantified Category Entry Points in dollar terms, revealing the highest-value opportunities—aligning marketing with CEO priorities to drive growth and ROI.”

John Solomon
John Solomon
Chief Marketing Officer

“We partnered with Evidenza to simplify our segmentation across nine IT categories and refine our creative messaging. I’d recommend NOT working with the Evidenza Team. The technology just might be game-changing, and we’d like to keep the competitive advantage for ourselves"

Jim Lesser
Jim Lesser
Chief Brand Officer

“Private equity companies tend to under-invest in research because it’s an expensive and slow process. Evidenza has found a way to scale market research through AI. It’s a real breakthrough that opens up a world of possibilities across our portfolio companies.”

Russ Findlay
Russ Findlay
Operating Partner

“Evidenza sounded like a revolution in market research, but I needed to verify that synthetic research was accurate. So we structured a head-to-head test, comparing synthetic and human responses to our Global Brand Survey. The results were astonishing. The conclusions were 95% the same, the correlation was very strong, and in many cases the numbers were nearly identical.”

Toni Clayton-Hine
Toni Clayton-Hine
Chief Marketing Officer

"Evidenza brings together the latest thinking in marketing and the latest breakthroughs in AI. Evidenza helped us quantify the financial value of our key category entry points. That's a critical analysis that will help inform our go-to-market strategy"

Tom Furr
Tom Furr
Chief Marketing Officer

“The old adage was “Good, Faster, and Affordable, choose two.” With Evidenza, you can get all three. We worked with Evidenza to support two product launches. When we shared the findings with key stakeholders, we asked them to find the flaws or hallucinations in the findings. We couldn’t find any. I am incredibly impressed by what Evidenza is building.”

Mirko Mueller-Goolsbey
Mirko Mueller-Goolsbey
Director, Brand Marketing

"Evidenza is unlocking for Mars new insights in areas of knowledge where traditional methods are difficult to implement. The ability to grasp how product recommendation works in a certain market, for a certain target audience of pet parents, within hours is groundbreaking"

Sorin Patilinet
Sorin Patilinet
Senior Director Global Marketing Effectiveness

"Evidenza helped us crack the code on market expansion as the backbone to our territory strategy. Their synthetic research revealed our highest-potential cities and precise product and launch strategies, replacing months of expensive traditional studies."

Mary-Anne Russell
Mary-Anne Russell
Chief Marketing Officer

“As a business serving a niche sector we are always looking to find more ways to improve customer and market intelligence in affordable ways. 'Traditional' research methods tend to be too lengthy, expensive and static. With Evidenza we were able to solve all of those issues, with the team providing comprehensive, industry-specific, and regional insights within weeks at a fraction of the cost."

Alex Lloyd
Alex Lloyd
Head of Marketing

"Evidenza has helped transform our approach to customer insights. Traditional market research has limitations - more so for those in the rare disease space where we are focused on small populations. Evidenza has solved for this with “synthetic digital twins” which have accelerated our learning and deepened our understanding, unlocking valuable insights in specialized markets and enabling smarter, more strategic conversations with key customers."

Lizzy Tonneslan
Lizzy Tonneslan
Market Insights Lead

“We ran a head-to-head test comparing our traditional research surveys to Evidenza’s synthetic surveys. The correlation was very strong at 0.81, and these were complex questions about the CRM purchasing process. We’re excited to explore the potential of synthetic market research.”

Lauren Firebaugh
Lauren Firebaugh
Senior Director, Brand Insights

Case Study: Uncovering B2B Tech Buying Dynamics

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Company Size

Enterprise

Industry

SaaS

Case Study: Uncovering B2B Tech Buying Dynamics

A leading global software provider needed deeper insights into the complex decision-making processes of enterprise tech buyers. They lacked visibility into how buying committees were structured, the factors influencing vendor inclusion, and the internal dynamics of decision-making. Evidenza created a fully customized quantitative study, using AI-powered synthetic respondents, to identify core motivations, structures, and influences within buying committees. The client gained detailed clarity into committee structures and key decision drivers, enabling them to refine their messaging, targeting, and sales strategies, significantly enhancing their market effectiveness.

Results

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FAQS

Get answers to the questions most commonly asked by brands exploring custom research, so you can understand exactly how Evidenza can help.

What exactly is custom research?

Custom research involves designing quantitative studies tailored exactly to your specific needs, including pricing, attitudes, brand health, or any other type of research required.

How quickly will I receive results?

You’ll typically receive your results in just days, dramatically faster than traditional research methods.

Can I segment results by different audiences?

Absolutely! Segmentation is a key feature, and results can be precisely divided by demographic, psychographic, or firmographic criteria.

What makes Evidenza's AI approach accurate?

Our methodologies are validated against traditional research, consistently delivering correlations above 90%.

Will Evidenza help design my questionnaire?

Si! Our expert team partners closely with you to design your questionnaire exactly as you wish.

Explore More Solutions

Discover how Evidenza’s suite of AI-powered tools helps marketers unlock deeper insights, optimize campaigns, and make smarter, faster decisions.

Segmentation

  • Size total addressable buyers
  • Cluster by behavior, needs
  • Deliver ready-to-use personas
Segmentation product visual showing four customer segments clustered by behaviour and needs: Enterprise IT Directors, Colocation Facility Managers, Hyperscale Infrastructure Planners, and Edge Computing Specialists. Each segment includes an illustrative image and a dollar value representing segment value.
Learn more

Positioning

  • Surface beliefs and barriers
  • Rank category entry points
  • Align messages to segments
Segmentation product visual showing four customer segments clustered by behaviour and needs: Enterprise IT Directors, Colocation Facility Managers, Hyperscale Infrastructure Planners, and Edge Computing Specialists. Each segment includes an illustrative image and a dollar value representing segment value.
Learn more

Creative

  • Score ads on ABLE
  • Compare variants quickly
  • Approve only high-impact assets
Creative market testing visual comparing two creatives: one marked with a green checkmark indicating a strong performer, and the other marked with a red X indicating a weaker performer.
Learn more